After a brainstorming session, participants can use this idea selection matrix to organise ideas based on two criteria: how easy or difficult they are to implement (y-axis), and how original they are (ranging from conventional to highly original on the x-axis).

• Difficult to implement – Conventional ideas: Unoriginal ideas that are also difficult to implement should be discarded, as they offer little value for the effort required.

• Easy to implement – Conventional ideas (NOW): These are low-hanging fruit—straightforward ideas that can be executed quickly and with minimal risk, offering immediate impact.

• Difficult to implement – Original ideas (HOW): Although innovative, these ideas may currently be beyond the organisation’s capabilities. They should be noted and revisited when implementation becomes more feasible.

• Easy to implement – Original ideas (WOW): Creative and practical, these ideas have high impact potential and can be actioned relatively easily. The team should prioritise planning for their implementation.

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